Viewpoint Videos

Category: B2B

Type: Branding

As Creative Director for Viewpoint Videos,
I developed a comprehensive brand playbook and designed a suite of marketing display stands used across exhibitions and industry events. The objective was to create a clear and consistent visual identity that would strengthen brand recognition and improve engagement with prospective clients.

Open brochure with red and black themed design promoting viewpoint videos, showing pages about the company, its origins in Oxford, England, and instructions on how to use its products, with images of electronic devices and maps.
A promotional flyer with a red and black color scheme, displaying the headline 'Sky High' and an image of a helicopter flying through a red stormy sky. The flyer contains text about increasing flight revenue, with sections on how it works, brand exposure, revenue share, and operational simplicity.
Exhibition booth for ViewPoint, showcasing video system products. The booth has large graphics with people biking, skiing, and snowboarding. Signs highlight over 100 USA installations and worldwide locations. There are chairs and a small table with a bright red carpet on the floor.
Trade show booth for Viewpoint featuring graphics of people using virtual reality and outdoor activities, with text highlighting client statistics worldwide.

The work combined brand strategy, visual design, and practical implementation to ensure the brand could be applied confidently across physical environments. The display system was designed to be visually impactful, easy to deploy, and adaptable to different venues while maintaining a strong and professional brand presence.

Services delivered:
Creative direction
Brand development
Visual identity design
Exhibition stand design
Marketing collateral production.

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