Panache Lingerie Brand Film

Category: Public/Brand

Type: Brand Film

I directed and produced a high-impact brand film for Panache Lingerie featuring Olympic champion Nicola Adams, designed to communicate strength, confidence, and performance. The film combined cinematic storytelling with authentic athletic movement to create a powerful visual statement aligned with the brand’s identity and audience.

A smiling Nicola Adams boxer with short curly hair, wearing a white sports bra and boxing gloves, practicing her punches on a black punching bag in a bright gym.
Sequence of grayscale illustrations depicting a boxing training session. The images show an empty boxing ring, a silhouette of a woman walking into the ring, dropping a kit bag, close-ups of her preparing with hands and other gear, and her beginning training routine. The final image shows her walking into the center of the ring smiling after completing her routine.
Nicola Adams in a gym, wearing boxing gloves and a white sports bra, practicing boxing punches.
Nicola Adams, focused and looking over her shoulder, wearing a workout top in a gym or training environment.

Working alongside photographer Martin Brent, the production combined cinematic visuals with strong storytelling to create a bold and engaging campaign piece. The content was developed for use across digital platforms, marketing campaigns, and brand communications, helping position the product as a trusted choice for active women.

Services delivered:
Creative direction
Video production
Filming
Editing
Brand storytelling.

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