McCain Pickers

Category: B2B

Type: Corporate

I developed the creative concept for a B2B commercial promoting the McCain Pickers food range to hospitality and food service businesses. The objective was to showcase the product range in a visually engaging way while communicating quality, convenience, and consistency for commercial kitchens.

A man wearing a black apron and gloves is doing a cooking segment in front of a green screen and professional camera, preparing cookies.
Three people sitting on a sofa in front of a green screen with food and drinks on a table in front of them during a filming or photo shoot.
Three friends sitting on a couch in front of a green screen, with snacks and drinks on the table in front of them, watching something with varied reactions.
Comic-style illustrations of people celebrating and eating at a family meal on a yellow background, with scene descriptions of a food campaign and camera work.

The commercial was filmed in a controlled studio environment using a motion control rig, allowing for precise and repeatable camera movement. This approach enabled dynamic product visuals and a distinctive, high-end look that reinforced the brand’s professional positioning within the food service sector.

Services delivered:
Creative concept development
Advertising concept design
Visual direction
Production collaboration

Start A project
Start A project